Pesto Recipe LTV 27×24 Inch Produce Signage for Year-Round Sale

To increase the sales of fresh basil, pine nuts, and garlic, the Harris Teeter produce department asked for a pesto recipe sign to be displayed near these items in all stores. The original sign started as a small 3×5 inch stand display. After being so well received, the request changed to become a larger 27×24 inch poster to be displayed on the produce bin holding tomatoes as well. The sign was created using Adobe Photoshop, Illustrator, and InDesign.