Through mid-January, Harris Teeter has a special for football season on Saturdays and Sundays. I was tasked with creating print and digital marketing materials to advertise a $6.99 whole sub on Sundays and an $8.99 BBQ Rib tray on Saturdays. Print elements were displayed in-store in the Fresh Foods Department as well as in the weekly mailer sent to customers. Digital elements include social media assets, email marketing, and website ads. A special LED banner was made for the Carolina Panthers stadium in Charlotte, NC; the banner has been displayed during most recent games! Two different versions were made for all print and digital elements; one for North and South Carolina stores in support of the Carolina Panthers, and one for all other markets. Harris Teeter is an official partner of the Carolina Panthers, so branding guidelines were followed with all Panthers’ elements. Designed using Adobe Illustrator, Photoshop, and InDesign.