In honor of national lobster day on September 25th, Harris Teeter held a flash sale of Wild Caught Lobster Tails. I created print and digital signage for this even along with another designer. In-store signage was displayed in the seafood department and digital marketing was promoted via push notifications and social media. These assets led to a sale of increase of Wild Caught Lobster Tails by 210%. Designed with Adobe Illustrator and Photoshop.